The thing about business lead generation is the mødebooking fact that this is a very complex job. For this reason, it is possible that you do not have the skills to handle it on your own. But that should not be a problem. As long as you are able to outsource the work to a competent telemarketing company, you will not have any difficulty in getting qualified B2B leads. The trick here lies in choosing the right people for the job. After all, a call center can only be as good as the telemarketers they hire. Experience will tell you that not all lead generation experts are real experts. You have to be sure that they posses the necessary characteristics of a good representative. If not, you are just wasting your time and money.
A year or so later while getting an oven service (Viking, not LG thank goodness) I had a discussion about front loaders in general and LG in particular with the service tech. He went off about all the hidden mold he had seen when repairing washers. Mold outside the drum growing in mats of unrinsed congealed laundry detergent, on the bottom of the pan, in the supports structure and behind control panels. No wonder we couldn’t kill the smell.
Offshore bookie services have been gaining in popularity for years. A significant amount of local bookies can actually have a real life and manage their bookie business. Instead of hiring more staff or opening up more phone lines during increased betting periods, they merely pay a small fee per players and let the call center and their Internet site handle the action.
Second, he failed to immediately let the customer know why he was asking for an e-mail address. People are naturally reluctant to share such details, as a matter of privacy (and as a safeguard against spam!). That’s why it’s very important to immediately let the customer know why you’re asking for this information. “Do you mind if I ask for your e-mail address? I’d like to send you a troubleshooting guide,” would have been a perfect way to ask.
You will get people who slam or hang the phone down straight away (don’t you do that occasionally?) but don’t be scared of this outcome or let it get to you when it does happen. It’s not personal. Keep calm and smile (put a mirror at your desk it helps), and this will come though in your voice and make people more receptive. Monitor your success rate and attempt to strategically perfect your approach.
The trick to successful lead nurturing is that BPO units must get progressive with the reminder emails. You cannot send the same email repeatedly, expecting customers to be bulldozed into signing up. It’s more likely that the customer will hit the delete or worse report spam against your call center email! That would mean that all your effort goes down the drain. That is why the telemarketing agents have to use better drafts that keep the interest in the deal alive. The curiosity is often the main element in lead generation.
She then shared that about 1/3 of the people she talked with at the seminar had a list with only name and emails or no list at all. Lori stated that the perfect database has complete contact information. Not just first name and email. And the Holy Grail is the marriage of the online shopping cart, transaction information, and contact information.
Things to remember: you must sound very confident and very knowledgeable about the products that you sell. You must not speak too fast (this makes you sound nervous or unsure) and you must be able to communicate clearly. Make sure that you sound enthusiastic about your offerings so you can get your prospects to feel the same. This can surely increase your chances of making a sale.Tweet